We start with an audit of your Google and Meta ads. Once we understand what's happening, we work through the strategy together and decide how to proceed. If you have an agency, I'll join the meetings and review the reporting and recommendations with you.
An audit gives us the starting point. Most ongoing work is consulting: reviewing performance with you and helping guide the strategy. I may also take on a focused test when running it directly is the best way to answer a question.
After the audit, the conversation continues. We meet regularly to look at what is happening in Google and Meta and decide where the strategy should go next.
When an agency runs the campaigns, I take part in those conversations and help you decide whether its recommendations make sense.
I review your Google and Meta ads around the questions you need answered. You receive the report, and we go through it together. If you only need the audit, we stop there.
I may take on a limited campaign or test when there is a specific idea worth trying. This is short-term work inside the larger consulting relationship, not an offer to run every campaign indefinitely.
Before I recommend a direction, I need to see the account. The audit is shaped around what you are running and why you reached out. I do not use the same checklist for every business.
What you receive
The report explains what I found in plain language and points to the areas I think deserve attention.
After you have had a chance to read it, we meet to discuss it. You decide whether the audit is enough or whether you want ongoing help.
Ongoing clients usually meet with me weekly or every other week. The schedule depends on how quickly the account is changing and how much needs a decision.
I review the current reporting before we talk, so we do not spend the meeting reading numbers aloud. Some weeks there will be a budget question. Other times the results may not match what you are seeing in the business. My role is to help you sort that out and decide what you want to do.
If you have an agency, I work with it as part of the consulting engagement. I'll be in the meetings with you and review the recommendations before you commit to a change. The point is not to second-guess every decision. It is to make the conversation easier for you to follow and direct.
If there is a specific idea worth testing, I may run it directly for a short period. We agree on the question first and use the result to inform the larger strategy.
Focused testing is not a separate campaign-management package. It is an option when seeing what happens is more useful than continuing to debate the idea.
Before we meet, I review the latest reporting and anything the agency has proposed. We use the time to deal with the questions that matter now.
If nothing needs to change, I will not invent work to fill the meeting. If something does need attention, we decide who should handle it and what needs to happen next.
Many of the businesses I work with already have an agency. They are not necessarily looking to replace it. They want to know whether the strategy makes sense and have someone on their side who knows what to ask.
The same work also helps before a larger paid media investment, or when the reporting and what the business is experiencing do not seem to match.
I have managed campaigns in-house and for clients. I have also led the agency relationship from the client side. That experience is what I bring into the room with you.
Tell me a little about what you are running and what has you looking for help. We'll start there.