We start with an audit of your Google and Meta ads. Once we understand what's happening, we work through the strategy together and decide how to proceed. If you have an agency, I'll join the meetings and review the reporting and recommendations with you.
I’ll review your paid media accounts and put what I find into a report. We’ll go through it together so you have a clearer picture of where your money is going and whether the campaigns are focused on your company’s goals.
We’ll meet regularly to look at what’s happening in Google and Meta and talk through any decisions that need to be made. If you have an agency, I’ll join those meetings and review its reporting and recommendations with you.
I can take on a limited campaign or test when we have a specific idea we want to try.
Sometimes companies are spending without knowing whether the campaigns are optimized for the right actions or whether the right visits are being tracked. I'll review how the accounts are set up and what's currently running, put what I find into a report and explain what your team or agency is doing with your spend. Then I'll recommend what should happen next.
By the time we go through the audit, you should have a better sense of what's happening with your spend. We'll talk about whether the strategy or optimization needs to change. We may also find that your team or agency is doing a great job and that you should feel good about the work. Then we can decide whether there's more work for us to do together.
Whether your spend aligns with your company’s goals
The actions each campaign is designed to drive
Conversion setup and tracking
Campaign types and account structure
Audiences and targeting
Where your money is going
How performance is being measured and reported
We'll meet regularly to review what's happening in the accounts and discuss the findings with the stakeholders who need to understand them. Between those conversations, I'll continue analyzing performance and make recommendations for optimization. I'll also join the strategy and optimization meetings with your agency or internal team so everyone is moving in the same direction.
You have an agency but want another experienced person reviewing the work
Your internal team could use additional paid media guidance
You’re planning to increase your paid media spend
The reporting doesn’t match what you’re seeing in the business
You want to understand where your money is going
Tell me a little about your business and what you'd like to talk about.