I help businesses grow by improving operations and driving better paid media performance.
We'll work together so I can understand the details of your business before I recommend anything. If the best answer is something already on the market, I'll tell you, even if you don't need me afterward.
My experience in paid media and product development shapes how I help businesses grow.
I've spent more than 20 years in performance marketing and product development. During that time, I've managed and analyzed more than $100 million in paid media spend. I've also led teams and run businesses, so I know the recommendation has to work for the business, not just look good in a report.
That experience helps me see when an issue is truly about paid media and when it is part of a larger operating problem. It also helps me judge whether an AI product would improve the way your team works or whether the right answer already exists.
- 20+ years
- Across paid media and product development
- $100M+
- Paid media spend managed and analyzed
Two ways to work together
AI Products
I build AI products around how your team works. For example, a product can take on recurring work or connect systems that do not work well together.
View AI ProductsPaid Media Strategy
Paid media consulting starts with an audit of your current strategy and performance. From there, I’ll help you understand what’s happening and we’ll work through the strategy with your team or agency.
View Paid Media StrategyAryeh Needle, Founder
LevelUp grew out of the work I've done throughout my career. I started in paid media, but I was rarely interested in only the campaigns. I wanted to understand how the reporting worked and how the rest of the business affected the results. That interest led me into product development and the operational side of running companies.
Today, I approach both product development and paid media the same way. I need to understand how the business operates before I can recommend what should change. LevelUp brings those two sides of my experience together.
I'm based in Chicagoland and love talking with business owners about what they're working on and where I can help.
- Product and operations
- Built products and tools for bulk processing, uploads, content workflows, data collection, and warehousing
- Paid media
- Direct-response experience managing campaigns both in-house and for clients